Project: Wood Wood BFF
Client: Self initiated
Type: Collaboration
Year: 2008
Since Wood Wood has a strong relationship to bike
culture I invited them to be part of the
Bicycle Film Festival Zürich in 2008.
While many of their staff are heavily into bikes,
most enthusiastic is co-founder Karl-Oskar Olsen,
who was brought up in an active cycling family,
with his brother and father having a professional
and semi-professional past respectively.
On this occasion, Karl and I worked out this small
collaboration and also presented their Vision road bike
which premiered a week before at Monsieur André´s
Black Block au Palais de Tokyo in Paris.
The "bike therefore I am" T-shirt was limited to 50 pieces and came with a copy of Cyklette, both designed by Karl-Oskar Olsen.
